Introduction

For small and micro businesses in India, connecting with local customers isn’t just about having a storefront or a good product—it’s about visibility. People today search online first, especially through Google, before making decisions about where to shop, dine, or book services. This is where Google Business (formerly Google My Business) plays a powerful role. One of its most underutilized features is the ability to post events directly on your profile. For businesses that want to promote workshops, seasonal sales, product launches, or community meetups, posting events can be a game-changer.

In this article, we’ll break down why posting events matters, how to do it effectively, and practical tips for Indian small businesses to make the most of this feature. Platforms like LocalShouts (https://www.localshouts.com) are already helping businesses build strong online presences, but learning how to maximize free tools like Google Business ensures that more local customers discover you.

Why Events on Google Business Matter

When customers search for your business, your Google profile is often the first thing they see. By posting events, you:

Highlight time-sensitive offers or gatherings.
Attract more attention with fresh, updated content.
Create urgency by showing specific dates.
Improve engagement, since event posts appear prominently in search results.

For small businesses, this can make the difference between being overlooked and being chosen. Whether you run a salon offering a free consultation day, a restaurant launching a festival menu, or a boutique promoting a limited-time sale, events ensure your audience knows about it in real time.

Step-by-Step: How to Post an Event on Google Business

Log in to Google Business Profile: Go to your account where your business is verified.
Select "Add Update": From the dashboard, click the option to create a new post.
Choose “Event”: Unlike regular updates, the "Event" option lets you add specific start and end dates.
Add Event Title: Keep it clear and catchy. Example: “Navratri Special Thali – Limited Week Offer!”
Add Start and End Dates: This ensures the event disappears once it’s over, keeping your profile clean.
Write a Description: Keep it simple but informative. Focus on what the customer gets out of attending.
Upload a High-Quality Image: A vibrant photo or flyer can grab attention quickly.
Add Call-to-Action (CTA) Button: Options include "Learn More," "Sign Up," or "Book Now," depending on the event.
Publish: Once live, the event will show directly on your business profile for people searching.

Best Practices for Event Posts

Use Attractive Visuals: Customers are more likely to click when an image stands out.
Keep Titles Short: Avoid long sentences; go for direct, action-focused titles.
Add Links: If you have a booking page, add it as the CTA.
Localize Content: Use words familiar to your audience. For instance, mention “Diwali Sale” or “Independence Day Offer” to connect better.
Update Regularly: Consistency builds trust and signals to Google that your business is active.

Examples of Event Posts for Indian Small Businesses

Cafés & Restaurants: “Valentine’s Day Candlelight Dinner – Book Your Table Today.”
Salons & Spas: “Summer Skin Care Workshop – Free Entry for First 20 Customers.”
Retail Shops: “Mega Monsoon Sale – Flat 50% Off This Weekend.”
Gyms & Studios: “Free Zumba Class – Sunday Morning Special.”
Service Providers: “Tax Filing Camp – Available Till 31st July.”

By showcasing these events, you not only drive footfall but also show customers that your business is dynamic and community-focused.

How Google Events Boost Local SEO

Posting events isn’t just about visibility—it also influences your local SEO. Here’s how:

Frequent updates keep your Google profile active.
Event-related keywords (like “workshop in Gurgaon” or “sale in Noida”) help attract searchers.
Events improve engagement metrics, like clicks and views, which indirectly improve rankings.

Platforms like LocalShouts (https://www.localshouts.com) emphasize the importance of local visibility, and event posts are one of the simplest free tools for boosting it.

How LocalShouts Helps Small Businesses

While Google Business is great for getting fast visibility, long-term growth in digital spaces means that you must establish more authority online. That is where LocalShouts (https://www.localshouts.com) comes in. LocalShouts gives small and micro businesses in India a place to create websites, list services, and engage with local audiences- it is a compliment to your over google strategy. Consider event posts as short-term influence and LocalShouts as your base for long-term digital authority.

Conclusion

Adding events on Google Business is a relatively small action but a powerful way to improve visibility, get more engagement at the local level, and help your business remain relevant in local search. Whether you’re putting on a workshop, sale, or celebration, an event post will help ensure your customers know about it at the appropriate time. Along with other platforms like LocalShouts, you can build and create a digital presence to enhance your local business.

FAQs

Can I publish multiple events at the same time? Yes, Google allows you to publish several events, with its own dates and details.
Do event posts automatically end after the event? Yes, an event post will stop appearing on your profile once the end date has passed.
How often should I post events? Post events whenever you have something important to share—you may want to post events weekly related to something on sale, monthly events that are seasonal or promotional, or special offers in general.
Will events improve my Google ranking? Events do not have a direct impact on your ranking; however, regular event updates will instigate user engagement, which is a contributing factor in local SEO.
What images should I use for my events? Use clear, high definition and pristine quality photographs/posters conjectured toward your offer—do not utilize cliche or blurry stock images.
Is posting events free on Google Business? Yes, this opportunity is completely free and greatly recommended for any small business.