Introduction

For small and micro businesses in India, events can be a great way to attract customers, increase engagement and drive brand awareness. You'll have a new product launch, a seasonal sale, a workshop or a community activity and posting those events online is a surefire way to improve attendance. One of the best, and easiest, ways to do that is with your Google Business Profile (GBP).

When you post events on Google Business, you ensure the event attracts the audience you want to see it, directly in search results and Maps, which makes it easier for potential customers to learn about, RSVP to or show up to your business. If you are using LocalShouts (https://www.localshouts.com) to further amplify your local digital visibility, your event marketing will get to the right audience much quicker.

This article discusses the importance of posting events, how to post an event and best practices for small businesses in India.

Why Posting Events on Google Business Matters

Improves Visibility in Local Searches: Google often displays events directly in search results and maps. This means anyone looking for your type of business or activities nearby will see your events.
Attracts Ready-to-Engage Customers: Event attendees are often motivated and likely to become loyal customers. Posting events ensures your audience knows what’s happening and when.
Boosts Engagement and Interaction: Event posts include action buttons like “Register,” “Reserve,” or “Learn More,” making it easy for customers to take immediate action.
Enhances Brand Awareness: Events show that your business is active and engaged with the local community, strengthening your reputation.
Supports Local SEO: Active Google Business Profiles with events and updates signal to Google that your business is engaged, which can improve local search rankings.

Types of Events Small Businesses Can Post

Workshops and Classes: Cooking workshops, yoga sessions, or art classes.
Sales and Promotions: Diwali discounts, end-of-season sales, or anniversary offers.
Community Activities: Charity drives, local meetups, or cultural events.
Product Launches: New menu items, boutique collections, or service packages.
Webinars or Online Events: Especially useful for tutoring, consulting, or coaching services.

Each event should be relevant to your audience and include clear information on time, date, location, and participation details.

Step-by-Step Guide to Posting Events on Google Business

Step 1: Sign into your Google Business Profile

Go to your dashboard at Google Business Profile.
Locate and choose your business location where you want to create the post for the event.

Step 2: Select “Posts”

From the left-hand menu, select “Posts.”
Choose the “Event” option instead of the default “What’s New” option for your post.

Step 3: Add Event Information

Event Title: You will want this to be clear and descriptive (e.g., “Diwali Baking Workshop”)
Start and End Dates: Make sure you provide accurate time.
Event Description: You can share what someone can expect, ways they would benefit, or something unique about the event.
Event Link: You can add a registration or booking link if applicable, or an informational link on the event.

Step 4: Add Eye-Catching Images

Upload images or videos that will grab the attention of the audience. A bright professional photo is suggested.
You can showcase your product, the venue, or the team involved in the event.

Step 5: Add a Call to Action Button

You can select an appropriate call to action from options: “Register”, “Reserve”, “Buy tickets”, or “Learn More.”

Step 6: Check Everything Before Publishing

Review all the information and make sure it is accurate prior to publishing.
While creating the event will generate a post, Google will automatically display events in local search and Maps for relevant queries..

Best Practices for Posting Events

Use High-Quality Visuals: Bright, clear, and attractive images increase engagement. Include photos of the venue, products, or past events if applicable.
Include Keywords Naturally: Use location-based and service-related keywords in the event description (e.g., “Yoga Workshop in Koramangala, Bengaluru”).
Update Regularly: Post new events weekly or monthly to keep your Google Business Profile active.
Promote Early: Give your audience at least 1–2 weeks’ notice for events to allow planning and registration.
Link to LocalShouts for Wider Reach: Platforms like LocalShouts (https://www.localshouts.com) allow you to replicate your event posts and reach more local customers.
Encourage Shares and RSVPs: Ask participants to share the event with friends or family to increase visibility.

Frequent Blunders to Avoid

Incomplete Details: Excluding the date, time, or location of the event can create uncertainty for potential attendees resulting in less engagement.
Low Quality Photos: If your images are blurry, unpolished, or unprofessional, potential attendees could perceive less value and/or credibility.
Neglecting a Call-to-Action: Without a CTA, even if someone scans your event, they might never take action for the event.
Posting at the Last Minute: Getting the news out about an event takes time. If it is posted at the last minute, few are likely to attend.
Not Updating or Removing Previous Events: If your profile has previous events and has not removed and/or updated the events, it can confuse your customers and decrease trust in your organization.

How Posting Events Improves Local SEO

Signals Activity to Google: Frequent updates show that your business is active and engaged.
Increases Engagement Metrics: More clicks, RSVPs, and calls improve your local ranking.
Enhances Customer Trust: An active business with events appears professional and reliable.
Boosts Visibility in Map Pack: Event posts can appear when customers search for relevant activities nearby.

Illustrations of Small Indian Enterprises Utilizing Event Posts

Boutique in Jaipur: Posted information about its “Diwali Collection Launch” and provided photos and links to books. Result: 25% increase in foot traffic.
Fitness Center in Pune: Weekly classes (such as yoga) posts as events, and included registration link. Result: Consistent new member sign-ups.
Baker in Bengaluru: Seasonal baking classes posted to Google Business, and some attended www.localshouts.com. Result: Sold out sessions and awareness/recognition in their local community.
Tutoring Center in Delhi: Hosted additional exam preparation webinars as events, providing options for online registration. Result: Increased enrollments by 30%.

Leveraging LocalShouts for Event Promotion

LocalShouts (https://www.localshouts.com) complements Google Business event posts by providing:

Verified Local Listings: Ensures customers can find and trust your business.
Visual Showcase: Upload images and videos for events to attract more attention.
Customer Engagement: Collect RSVPs, reviews, and shares.
Amplified Reach: Reach local customers who may not yet be following your Google Business Profile.

By posting events on both Google Business and LocalShouts, small businesses maximize visibility and engagement within their local communities.

Tips to Maximize Event Success

Cross Promote on Social Media: Post your Google event link on Instagram, Facebook, and WhatsApp groups.
Take Value First: Provide an explanation of what customers gain by attending—an exclusive discount, potential learning, or fun experience.
Use Hashtags and Local Tags: Use proper local hashtags on LocalShouts or social media to improve discoverability.
Follow Up After the Event: Share photos (if feasible) and thank people for attending, but also share reviews to help with trust and ranking.
Review Performance: After your event is over, utilize Google Business Insights and LocalShouts analytics to take a look at your trackable clicks, RSVPs, and other engagement data you'll use with planning future events.

Conclusion

Posting events to Google Business is a strong strategy for small and micro business owners in India looking to increase visibility, engagement, and foot traffic to their businesses. It does not matter if it is a workshop, seasonal sale, product launch, or community activity, posting events connects your business with local customers in real time.

Posting events in combination with LocalShouts (https://www.localshouts.com), can be even more effective by furthering your engagement to promote services, collect reviews, and engage with your audience via a local feature on the app. By following best practices, avoiding common pitfalls, and consistently posting, your events can potentially gain more people to attend, some trust, and furthering your brand presence online.

FAQs

What types of events can small businesses post on Google Business? Workshops, sales, product launches, webinars, and community activities.
How do event posts improve local SEO? They increase engagement, signal activity, and improve visibility in local searches and Map Pack results.
Can I add a link to register for an event? Yes, Google Business event posts allow you to include a registration or booking link.
How often should I post events? Post as soon as events are planned and keep your profile updated regularly.
Does LocalShouts help with event promotion? Yes, LocalShouts (https://www.localshouts.com) allows verified listings, visual showcases, and wider local engagement.
Can I post past events on Google Business? No, it’s best to remove past events to avoid confusion and keep your profile current.